Overview: Bloom is a line of botanical tequila seltzers inspired by flowers, the agave plant, and the desert. This project features four different flavors of botanical infused tequila seltzers and targets people in their 20’s and 30’s. Each flavor is infused with fruit and a botanical. The cans, packaging, and collateral all include elements of florals and mountains brought to life with bright colors.
Art Direction: Scott Laserow