Overview: Davy Jones Locker is a pop up restaurant project based out of the Navy Yard in Philadelphia PA. Inspired by the retired war ships docked at The Navy Yard, Davy Jones Locker is named after the tale of one of the most famous pirates who sailed the seven seas on his ship, The Flying Dutchman. The target audience for this restaurant is people who work in The Navy Yard who want to grab a bite for lunch, but also a destination for visitors on the weekends. The branding, including the hungry octopus, trident patterns and rope details aim to bring the tale of Davy Jones to life in a playful and inviting way.
Art Direction: Paul Sheriff